When Erika Wennerstrom approached me to design a logo for her newly established record label, 'Sweet Unknown Records,' I was beyond excited to create a visual identity that would truly embody her vision. Additionally, she sought my expertise and consult on the creative direction and design for her upcoming album release, 'A Beautiful Life.'

The logo we meticulously crafted for Sweet Unknown Records seamlessly weaves together diverse elements. It masterfully incorporates the symbolism of the Third Eye, representing inner vision and enlightenment that transcends the limitations of our physical sight. To emphasize its strong connection to the music industry, we artfully integrated a stylized vinyl record, instantly evoking the essence of musical expression. Lastly, we introduced a dynamic triangle into the design, symbolizing the power of manifestation, enlightenment, revelation, and a higher perspective.

Logo Design for Label
Creative Direction Consult + Album Design

Creative Direction + Design + Illustration
• Nakia Matthewson

Cover Photography Aaron Conway
Hair & Makeup Ashley Olivia