I partnered with personal brand expert Kelly Conkright and The Brand Terminal, as the Creative Director and Designer for a personal brand book for Michael Rubino, a celebrity mold, air quality expert, and environmental wellness advocate. Michael, known as the founder of Homecleanse, President of Change the Air, and a multifaceted individual encompassing roles as an author, speaker, and podcast host.

During the development I prioritized capturing the essence of health and well-being that defines his personal brand from his companies. It was crucial for the visuals to convey a modern and clean aesthetic while ensuring effortless implementation for their content team and collaborating designers. The final branding embraced unique approaches that integrate colors and fonts from his company’s branding, and any collaborative posts involving his companies aligned harmoniously with his personal branding.

Personal Branding
Brand Book
Website
Book Cover
Podcast Packshot

Creative Direction + Design
• Nakia Matthewson

Strategist Kelly Conkright
Copy writer Alphie Ali & Kelly Conkright